Word of Mouth Marketing: How Smart Companies Get People Talking
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- Synopsis
- This guide for business and advertising professionals on word-of-mouth marketing has been revised to include new strategies for blogs, viral emails, social networking, TiVo and other recent technological developments. Sernovitz, a noted marketing consultant for entrepreneurs and small businesses, defines word-of-mouth marketing and provides step-by-step instructions on how to execute a successful campaign that can be executed at no cost to the company. This book also analyzes conventional marketing campaigns and outlines the specific reasons why they fail to provide a return on investment. Annotation ©2009 Book News, Inc. , Portland, OR (booknews. com)
- Copyright:
- 2009
Book Details
- Book Quality:
- Excellent
- Book Size:
- 206 Pages
- ISBN-13:
- 9781427798619
- Publisher:
- Kaplan Publishing
- Date of Addition:
- 12/01/10
- Copyrighted By:
- Andy Sernovitz
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.