The Advertising Agency (RLE Marketing): Procedure and Practice (Routledge Library Editions: Marketing)
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- Synopsis
- This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.
- Copyright:
- 1927
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 314 Pages
- ISBN-13:
- 9781317638551
- Related ISBNs:
- 9781315759234, 9781138794382, 9781138997653
- Publisher:
- Taylor and Francis
- Date of Addition:
- 11/01/19
- Copyrighted By:
- Harper & Brothers
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.