Trade-Off: Why Some Things Catch On, and Others Don't

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Synopsis
In this fresh and important new way to understand why people buy, Maney shows how conflicting forces of fidelity and convenience determine the success, or failure, of new products and services in the marketplace.
Copyright:
2009

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780307589460
Related ISBNs:
9780385525947, 9780385525954
Publisher:
Broadway Books
Date of Addition:
Copyrighted By:
Kevin Maney
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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