Rural Tourism and Enterprise: Management, Marketing and Sustainability (CABI Tourism Texts)

By: Dr Sammy Li and Caroline Wiscombe and Peter Wiltshier and Dr Solomon Olorunfemi Olubiyo and Dr Abiodun Elijah Obayelu and Dr Vivienne Saverimuttu and Dr Weng Marc Lim and Sine Heitmann and Dr Anahita Malek and Tony Greenwood and Dr Ainurul Rosli and Crispin Dale and Steve Gelder and Neil Robinson and Michael Evans and Roya Rahimi and Dr Nikolaos Stylos and Dr Elizabeth Heyworth-Thomas and Dr Sandy Ryder and Dr Lucy Maynard and Dr Maria Estela Varua and Dr Fabio Carbone and Dr Asia Alder and Dr Maria Granados and Dr Jane Chang and Dr Charles Dobson

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Synopsis: Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.