Essentials of Marketing: A Global-Managerial Approach
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- Synopsis
- This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach.
- Copyright:
- 2006
Book Details
- Book Quality:
- Excellent
- Book Size:
- 638 Pages
- ISBN-13:
- 9780072935899
- Publisher:
- McGraw-Hill
- Date of Addition:
- 01/19/11
- Copyrighted By:
- The McGraw-Hill Companies, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.