Sustainable Innovation: Trends in Marketing and Management (1st ed. 2020) (International Marketing and Management Research)

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Synopsis
In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Sustainable innovation applies to products, services, and technologies as well as new business and organization models. This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9783030304218
Related ISBNs:
9783030304201
Publisher:
Springer International Publishing
Date of Addition:
Copyrighted By:
Springer
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance, Earth Sciences
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Anshu Saxena Arora
Edited by:
Sabine Bacouel-Jentjens
Edited by:
Mohamad Sepehri
Edited by:
Amit Arora

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