Marketing Communications (Third Edition)
By:
Sign Up Now!
Already a Member? Log In
You must be logged into Bookshare to access this title.
Learn about membership options,
or view our freely available titles.
- Synopsis
- John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: · New chapters on Digital Marketing and Analytics and Social Media Marketing · Strong focus on marketing communications analytics · Update of examples, case studies and references Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors&’ manual, MCQ&’s with answers for instructors, a glossary, flashcards, links to relevant websites and videos. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
- Copyright:
- 2020
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781526471147
- Related ISBNs:
- 9781473901957, 9781526471154, 9781526471161, 9781526446893, 9781526446886
- Publisher:
- SAGE Publications
- Date of Addition:
- 12/28/19
- Copyrighted By:
- John Egan
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.