Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Fourth Edition)
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- Synopsis
- Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.
- Copyright:
- 2013
Book Details
- Book Quality:
- Excellent
- Book Size:
- 588 Pages
- ISBN-13:
- 9780132664257
- Publisher:
- Pearson Education, Limited
- Date of Addition:
- 01/27/20
- Copyrighted By:
- Pearson Education, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Reference, Business and Finance
- Submitted By:
- 170
- Proofread By:
- 170
- Usage Restrictions:
- This is a copyrighted book.