On June 15, 2017, Kazuo Hirai, president and CEO of Sony Corporation, stood in front of 1998 shareholders at the company’s 100th general shareholders meeting. For the year ending March 2017, the Japanese company had reported 288.7 billion yen (¥)1 in operating income and a 3.0% return on equity (ROE) (see Exhibit 1). In the following year, Sony expected to achieve 10% or higher in ROE and ¥500 billion or more in operating income, results that the company had not seen in 20 years.