Place Branding: Connecting Tourist Experiences to Places

Synopsis

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.

Copyright:

2020

Book Details

Book Quality:

Publisher Quality

ISBN-13:

9781317080640

Related ISBNs:

9781315600567, 9781472455925, 9781472455925

Publisher:

Taylor and Francis

Date of Addition:

02/06/20

Copyrighted By:

selection and editorial matter, Pantea Foroudi, Chiara Mauri, Charles Dennis and T C Melewar

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Pantea Foroudi

Edited by:

Chiara Mauri

Edited by:

Charles Dennis

Edited by:

T C Melewar