The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries
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- Synopsis
- Using World Bank data, the note defines the Base of the Pyramid population as the 4.76 billion people living on less than $10/day. It briefly reviews the perspectives of key business articles that address this market, notably C.K Prahalad's work on Bottom of the Pyramid, and Porter and Kramer's article on Creating Shared Value. The note then provides a somewhat more extensive (yet brief) review of the literature from Development Economics literature, before turning to the perspective offered by the HBS, MBA, course on Business at the Base of the Pyramid (BBOP). The note concludes with a brief statistical tour of the key needs that characterize this market segment, namely: Nutrition, Healthcare, Education, Sanitation, Clean Water & Energy, Financial Inclusion, and Affordable Housing.
- Copyright:
- 2018
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 02/08/20
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.