Advertising Media Planning: A Brand Management Approach (3)

By: and and

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Synopsis
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Copyright:
2012

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781317477617
Related ISBNs:
9781315706696, 9780765638311, 9780765626370, 9780765631961, 9780765631978, 9780765626356, 9780765626356, 9780765626363, 9780765626363
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Taylor
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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