International Business
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- Synopsis
- The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic. Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.
- Copyright:
- 2012
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781000035629
- Related ISBNs:
- 9781003022091, 9789001805036, 9789001805036, 9781138175808, 9781138175808
- Publisher:
- Taylor and Francis
- Date of Addition:
- 02/17/20
- Copyrighted By:
- Noordhoff Uitgevers bv Groningen/Houten, The Netherlands.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.