Advertising Campaign Planning: Developing An Advertising-based Marketing Plan (Fifth Edition)

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Synopsis
This book is designed for student ad agencies and college campaign "teams" for the AAF/NSAC College World Series of Advertising. The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
Copyright:
2016

Book Details

Book Quality:
Excellent
Book Size:
309 Pages
ISBN-13:
9780978663834
Publisher:
Melvin & Leigh, Publishers
Date of Addition:
Copyrighted By:
Jim Avery
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Daproim Africa
Proofread By:
Daproim Africa
Usage Restrictions:
This is a copyrighted book.

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