Facets of Corporate Identity, Communication and Reputation
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- Synopsis
- Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work?Including contributions from academics and practitioners, this
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781134136117
- Related ISBNs:
- 9780203931943, 9780429240652, 9780415405287, 9780415405287, 9780415405270, 9780415405270
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/04/20
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Tc Melewar
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- by T. C. Melewar
- in Nonfiction
- in Business and Finance
- in Communication
- in Sociology