Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies In Innovation, Organizations And Technology Ser.)
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- Synopsis
- This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781134081301
- Related ISBNs:
- 9780429240430, 9780203930489, 9780415433075, 9780415433075, 9780415619479, 9780415619479
- Publisher:
- Taylor and Francis
- Date of Addition:
- 04/04/20
- Copyrighted By:
- Birgitta Sandberg
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.