Industry and Firm Studies (4)

By: Victor J. Tremblay and Carol Horton Tremblay

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Synopsis: The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.

Book Quality:: Publisher Quality
ISBN-13:: 9781317468011
Related ISBNs:: 9780765628282, 9780765625793, 9781315703497, 9780765617248, 9780765617248, 9780765617231, 9780765617231
Publisher:: Taylor and Francis
Date of Addition:: 04/12/20
Copyrighted By:: Taylor
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Politics and Government
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.