Principles and Practice of Social Marketing

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Synopsis
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.
Copyright:
2010

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9780511851599
Publisher:
Cambridge University Press
Date of Addition:
Copyrighted By:
Rob Donovan, Nadine Henley
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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