Persuasion in Advertising
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- Synopsis
- Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers
- Copyright:
- 2004
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781134354092
- Related ISBNs:
- 9780203299982, 9780429230080, 9780415322232, 9780415322232, 9780415322249, 9780415322249
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/09/20
- Copyrighted By:
- John O
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.