Media Planning And Buying in the 21st Century: Integrating Traditional And Digital Media
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- Synopsis
- UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
- Copyright:
- 2017
Book Details
- Book Quality:
- Excellent
- Book Size:
- 684 Pages
- ISBN-13:
- 9781537438269
- Publisher:
- CreateSpace Independent Publishing Platform
- Date of Addition:
- 05/18/20
- Copyrighted By:
- Ronald D. Geskey, Sr.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Submitted By:
- Daproim Africa
- Proofread By:
- Daproim Africa
- Usage Restrictions:
- This is a copyrighted book.