Political Branding Strategies: Campaigning and Governing in Australian Politics (1st ed. 2015) (Palgrave Studies in Political Marketing and Management)
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- Synopsis
- Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
- Copyright:
- 2016
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781137580290
- Related ISBNs:
- 9781137580283
- Publisher:
- Palgrave Macmillan UK, London
- Date of Addition:
- 05/26/20
- Copyrighted By:
- Springer
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Communication, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.