Brand Management: Mastering Research, Theory and Practice (3)

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Synopsis
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.
Copyright:
2020

Book Details

Book Quality:
Publisher Quality
ISBN-13:
9781000065527
Related ISBNs:
9780367172596, 9780367172589, 9780367172589, 9780367172572, 9780367172572
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre, The right of Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre to be identified as authors of this work has been asserted by them in accordance with sections
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Business and Finance
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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