Imagining Marketing: Art, Aesthetics and the Avant-Garde (Routledge Interpretive Marketing Research Ser.)
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- Synopsis
- Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
- Copyright:
- 2000
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781134565498
- Related ISBNs:
- 9780203361283, 9780429230622, 9780415234863, 9780415234863, 9780415439688, 9780415439688
- Publisher:
- Taylor and Francis
- Date of Addition:
- 06/08/20
- Copyrighted By:
- Stephen Brown
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Stephen Brown
- Edited by:
- Anthony Patterson
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- by Stephen Brown
- by Anthony Patterson
- in Nonfiction
- in Business and Finance