Managing Innovation Within Networks (Routledge Library Editions: The Economics and Business of Technology #7)
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- Synopsis
- Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.
- Copyright:
- 1992
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781351330435
- Related ISBNs:
- 9780203701409, 9781138574137, 9781138574137, 9781138573628, 9781138573628
- Publisher:
- Taylor and Francis
- Date of Addition:
- 07/09/20
- Copyrighted By:
- Wim G. Biemans
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.