The Moral Dimension of Marketing: Essays on Business Ethics
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- Synopsis
- The essays are all based on real-life situations that students and professionals alike will recognize, and they are grouped under familiar marketing headings: targeting, products, pricing, promotion and advertising, distribution, privacy, and inappropriate marketing.
- Copyright:
- 2002
Book Details
- Book Quality:
- Excellent
- Book Size:
- 218 Pages
- ISBN-13:
- 9780877573005
- Publisher:
- American Marketing Association
- Date of Addition:
- 07/30/20
- Copyrighted By:
- D. Kirk Davidson
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Law, Legal Issues and Ethics
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.