Organizational Design for Marketing Futures (Routledge Library Editions: Management)
By: and
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- Synopsis
- This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance. By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.
- Copyright:
- 1972
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 214 Pages
- ISBN-13:
- 9781351250863
- Related ISBNs:
- 9781351250887, 9780815370079, 9780815370055
- Publisher:
- Taylor and Francis
- Date of Addition:
- 08/22/20
- Copyrighted By:
- George Allen
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.