International Marketing (Eighteenth Edition)
By: and and and
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- Synopsis
- International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of the extent of their international involvement. The text will stimulate curiosity about management practices of companies, large and small, seeking market opportunities outside the home country and to raise the reader's consciousness about the importance of viewing international marketing management strategies from a global perspective. Although this revised edition is infused throughout with a global orientation, export marketing and the operations of smaller companies also are included. Issues specific to exporting are discussed where strategies applicable to exporting arise, and examples of marketing practices of smaller companies are examined.
- Copyright:
- 2020
Book Details
- Book Quality:
- Excellent
- Book Size:
- 712 Pages
- ISBN-13:
- 9781260665574
- Publisher:
- McGraw Hill Education
- Date of Addition:
- 11/20/20
- Copyrighted By:
- McGraw-Hill Education
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance, Textbooks
- Submitted By:
- Worth Trust
- Proofread By:
- Worth Trust
- Usage Restrictions:
- This is a copyrighted book.
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