Marketing the e-Business (2)
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- Synopsis
- E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure.Fully updated to reflect the latest developments
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 368 Pages
- ISBN-13:
- 9781135890971
- Related ISBNs:
- 9780415965019, 9780203933169, 9780429240768, 9780415965002
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/05/20
- Copyrighted By:
- Routledge
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.