Media Psychology: Exploration and Application
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- Synopsis
- This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior in the Indian context. It highlights the role of media psychology with reference to citizenship and pedagogy and studies the emerging concept of digital altruism. The author also discusses various research methods used in this field that help to objectively evaluate the impact of mass media messages on people and people’s effect on the functioning of mass media. This comprehensive book will be useful to students and researchers of psychology, media psychology, mass-communication, consumer behavior, digital marketing, corporate communication, and media studies.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 276 Pages
- ISBN-13:
- 9781000335811
- Related ISBNs:
- 9780367542337, 9781003132059, 9780367676223
- Publisher:
- Taylor and Francis
- Date of Addition:
- 12/24/20
- Copyrighted By:
- Navin Kumar
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Psychology, Social Studies, Language Arts, Communication
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Navin Kumar
- in Nonfiction
- in Psychology
- in Social Studies
- in Language Arts
- in Communication