The SAGE Handbook of Marketing Ethics
By: and and and
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- Synopsis
- The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing&’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 576 Pages
- ISBN-13:
- 9781529738575
- Related ISBNs:
- 9781529736786, 9781529737677, 9781529709292
- Publisher:
- SAGE Publications
- Date of Addition:
- 12/27/20
- Copyrighted By:
- Mathieu Alemany Oliver, 2
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Charles R Taylor
- Edited by:
- Patrick De Pelsmacker
- Edited by:
- Stephan Dahl
- Edited by:
- Professor Lynne Eagle
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- by Stephan Dahl
- by Patrick De Pelsmacker
- by Lynne Eagle
- by Charles R. Taylor
- in Nonfiction
- in Business and Finance