Dimensions of Advertising Theory and Practice in Africa

By: Ganiyu Olalekan Akashoro and Sibongile Sindane and Gilbert Motsaathebe and Sydney Friendly Kankuzi and Rotimi Williams Olatunji and Shaibu Husseini and Mariska Bertram and Jacinta Mwende Maweu and Sunday Adekunle Akinjogbin and Nelson Okorie and Chinenye Nwabueze and Julius Abioye Adeyemo and Beatrice Adeyinka Laninhun and Nnamdi Tobechukwu Ekeanyanwu and Assay Benjamin Enahoro and Olujimi Kayode and Seyi Soremekun and Olayinka Egbokhare and Angelique Van Niekerk and Noeem Taiwo Thanny

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Synopsis: his book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey of the history and present state of the art of advertising in Africa. The book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising - by street criers, wall paintings, and even olfactory appeals - to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones, and social media, Dimensions of Advertising Theory and Practice in Africa is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound affect on African economies and cultures. The first collection of its kind, the book marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.

Book Quality:: Publisher Quality
Book Size:: 276 Pages
ISBN-13:: 9782359260199
Related ISBNs:: 9782359260182
Publisher:: Amalion
Date of Addition:: 01/13/21
Copyrighted By:: Amalion Publishing
Adult content:: No
Language:: English
Has Image Descriptions:: No
Categories:: Nonfiction, Business and Finance, Social Studies, Communication
Submitted By:: Bookshare Staff
Usage Restrictions:: This is a copyrighted book.
Edited by:: Beatrice Adeyinka Laninhun
Edited by:: Rotimi Williams Olatunji
Introduction by:: Beatrice Adeyinka Laninhun
Introduction by:: Rotimi Williams Olatunji