The McDonaldization of Society: Into the Digital Age (Ninth Edition)
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- Synopsis
- The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! George Ritzer's seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. Through vivid story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aids students' critical development. This new edition has been fully updated to include a new focus on McDonaldization in the digital world.
- Copyright:
- 2019
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 280 Pages
- ISBN-13:
- 9781506348568
- Related ISBNs:
- 9781506348551, 9781506348544, 9781506348575, 9781483354040
- Publisher:
- SAGE Publications
- Date of Addition:
- 03/03/21
- Copyrighted By:
- SAGE Publications, Inc.
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.