Media/Society: Technology, Industries, Content, and Users (Sixth Edition)

By: Dr David R. Croteau and William D. Hoynes

Sign Up Now! Already a Member? Log In
You must be logged into Bookshare to access this title. Learn about membership options, or view our freely available titles.

Synopsis: Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional discussions of new studies and up-to-date material on today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets