Influence: The Psychology of Persuasion (2) (Collins Business Essentials)
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- Synopsis
- Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
- Copyright:
- 2009
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 336 Pages
- ISBN-13:
- 9780061899874
- Related ISBNs:
- 9780061241895
- Publisher:
- HarperCollins
- Date of Addition:
- 03/31/21
- Copyrighted By:
- Robert B. Cialdini
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Self-Help, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
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- by Robert B. Cialdini
- in Nonfiction
- in Self-Help
- in Business and Finance
- in Sociology