Communication Skills for Conservation Professionals (2)

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Synopsis
Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that--it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication. Following introductory chapters that draw on research from communication, psychology, sociology, and education to highlight elements critical for effective communication, the book describes how to gather background information and target audiences, explains how public relations can influence attitudes and behaviors, and outlines how to design and conduct a communications campaign. In addition, it provides step-by-step guidance for using print, broadcast, and electronic mass media; demonstrates methods for developing public talks, interpretive brochures, exhibits, and trails; and explores long-term conservation education strategies for students and adults. This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book's citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. Communication Skills for Conservation Professionals is a valuable addition to the conservationist's toolbox that will help scientists, managers, concerned citizens, and students communicate more effectively.
Copyright:
2009

Book Details

Book Quality:
Publisher Quality
Book Size:
480 Pages
ISBN-13:
9781597269438
Related ISBNs:
9781597263900
Publisher:
Island Press
Date of Addition:
Copyrighted By:
Susan K. Jacobson
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Outdoors and Nature, Business and Finance, Education, Earth Sciences
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.

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