Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021 (1st ed. 2021) (Springer Proceedings in Business and Economics)
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- Synopsis
- This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030769352
- Related ISBNs:
- 9783030769345
- Publisher:
- Springer International Publishing
- Date of Addition:
- 08/05/21
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance, Sociology
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Juan Carlos Gázquez-Abad
- Edited by:
- Francisco J. Martínez-López
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- by Francisco J. Martínez-López
- by Juan Carlos Gázquez-Abad
- in Nonfiction
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- in Business and Finance
- in Sociology