Qualitative Research Methods for Media Studies (3)
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- Synopsis
- This fully updated third edition provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. With new case studies throughout, this third edition also includes updated and expanded material on digital technologies and platforms, how to perform social media research, how to analyse a variety of multimedia texts, and reflections on the use of big data. A comprehensive and accessible guide for those hoping to explore this rich vein of research methodology, this book provides students and scholars with the all tools they need to be able to work in today’s convergent media environment.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 256 Pages
- ISBN-13:
- 9781000462456
- Related ISBNs:
- 9780367641504, 9781003122388, 9780367641535
- Publisher:
- Taylor and Francis
- Date of Addition:
- 10/26/21
- Copyrighted By:
- Bonnie S. Brennen. The right of Bonnie S. Brennen to be identified as the author of this work has been asserted by her in accordance with sections
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Social Studies
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.