The Pricing and Revenue Management of Services: A Strategic Approach (Routledge Advances In Management And Business Studies: Vol. 36)
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- Synopsis
- In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye
- Copyright:
- 2008
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 208 Pages
- ISBN-13:
- 9781134267439
- Related ISBNs:
- 9780429234729, 9780415551953, 9780415350778
- Publisher:
- Taylor and Francis
- Date of Addition:
- 11/10/21
- Copyrighted By:
- Irene C.L. Ng
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.