Charity Marketing: Contemporary Issues, Research and Practice (Routledge Studies in Marketing)

Synopsis

Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Copyright:

2022

Book Details

Book Quality:

Publisher Quality

Book Size:

220 Pages

ISBN-13:

9781000514193

Related ISBNs:

9780367652029, 9781003134169, 9780367680893

Publisher:

Taylor and Francis

Date of Addition:

12/20/21

Copyrighted By:

selection and editorial matter, Fran Hyde and Sarah-Louise Mitchell

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Business and Finance

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.

Edited by:

Fran Hyde

Edited by:

Sarah-Louise Mitchell