Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations (1st ed. 2022) (Palgrave Studies of Marketing in Emerging Economies)
By: and and and and and
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- Synopsis
- While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
- Copyright:
- 2022
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9783030837112
- Related ISBNs:
- 9783030837105
- Publisher:
- Springer International Publishing
- Date of Addition:
- 12/29/21
- Copyrighted By:
- The Editor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Ishmael Mensah
- Edited by:
- Kandappan Balasubramanian
- Edited by:
- Mohd Raziff Jamaluddin
- Edited by:
- Gina Alcoriza
- Edited by:
- Vanessa Gaffar
- Edited by:
- S. Mostafa Rasoolimanesh
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- by S. Mostafa Rasoolimanesh
- by Ishmael Mensah
- by Kandappan Balasubramanian
- by Mohd Raziff Jamaluddin
- by Gina Alcoriza
- by Vanessa Gaffar
- in Nonfiction
- in Business and Finance