Franchising in America: The Development of a Business Method, 1840-1980
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- Synopsis
- Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He studies the franchise industry from the 1840s to the 1980s, closely examining the rights and obligations of both the parent company and the franchise owner.Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
- Copyright:
- 1992
Book Details
- Book Quality:
- Publisher Quality
- ISBN-13:
- 9781469610085
- Related ISBNs:
- 9780807843789, 9780807820414
- Publisher:
- The University of North Carolina Press
- Date of Addition:
- 01/28/22
- Copyrighted By:
- The University of North
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- History, Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.