UX Research Methods for Media and Communication Studies: An Introduction to Contemporary Qualitative Methods

Synopsis

A comprehensive guide to qualitative research methods in user experience (UX), the interaction between humans and digital products, designed for media and communication students. Angela M. Cirucci and Urszula M. Pruchniewska provide an accessible introduction to the field (including the history of UX and common UX design terminology). Readers are taken through the entire research design process, with an outline for preparing a study (including a planning template), a discussion of recruitment techniques, an exploration of ethics considerations, and a detailed breakdown of 12 essential UX research methods. The 12 methods covered include emotional journeys, screenshot diaries, walkthroughs, contextual inquiry, card sorting, and usability testing, with the chapter for each method including a step-by-step breakdown, discussions of in-person versus virtual procedures, and a "What You Need" section. Throughout the book, useful parallels are drawn between traditional academic research methods and UX methods, and special attention is paid to diversity and inclusivity. This is an essential text for media and communications students wishing to become familiar with UX research methods, a rapidly growing field that will open numerous exciting career paths for graduates.

Copyright:

2022

Book Details

Book Quality:

Publisher Quality

Book Size:

194 Pages

ISBN-13:

9781000532463

Related ISBNs:

9781032018669, 9781003181750, 9781032020785

Publisher:

Taylor and Francis

Date of Addition:

02/09/22

Copyrighted By:

Angela M. Cirucci and Urszula M. Pruchniewska, The right of Angela M. Cirucci and Urszula M. Pruchniewska to be identified as authors of this work has been asserted in accordance with sections

Adult content:

No

Language:

English

Has Image Descriptions:

No

Categories:

Nonfiction, Social Studies

Submitted By:

Bookshare Staff

Usage Restrictions:

This is a copyrighted book.