Advertising for Account Holders (Routledge Library Editions: Marketing)
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- Synopsis
- The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
- Copyright:
- 2014
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 194 Pages
- ISBN-13:
- 9781317661719
- Related ISBNs:
- 9781138787032, 9781138966154, 9781315766867
- Publisher:
- Taylor and Francis
- Date of Addition:
- 03/04/22
- Copyrighted By:
- Nigel Linacre
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.