Political Consultants and American Elections: Hired to Fight, Hired to Win (3)
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- Synopsis
- When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. This thoroughly updated edition of Dennis W. Johnson's classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.?
- Copyright:
- 2016
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 310 Pages
- ISBN-13:
- 9781317553281
- Related ISBNs:
- 9781138786356, 9781315731872, 9781138786363
- Publisher:
- Taylor and Francis
- Date of Addition:
- 03/24/22
- Copyrighted By:
- Taylor and Francis
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Politics and Government
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.