Islam, Marketing and Consumption: Critical Perspectives on the Intersections (Routledge Studies in Critical Marketing)

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Synopsis
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.
Copyright:
2016

Book Details

Book Quality:
Publisher Quality
Book Size:
204 Pages
ISBN-13:
9781317753223
Related ISBNs:
9781315797335, 9780415746946, 9780367279219
Publisher:
Taylor and Francis
Date of Addition:
Copyrighted By:
Aliakbar Jafari, Özlem Sandikci
Adult content:
No
Language:
English
Has Image Descriptions:
No
Categories:
Nonfiction, Religion and Spirituality, Business and Finance, Social Studies, Sociology
Submitted By:
Bookshare Staff
Usage Restrictions:
This is a copyrighted book.
Edited by:
Aliakbar Jafari
Edited by:
Özlem Sandikci

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