Publicis Groupe 2021: Changing Nearly Everything
By: and and
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- Synopsis
- After taking over from long-standing CEO Maurice L vy, Arthur Sadoun became the new CEO of the French advertising group in 2017. With L vy still serving as Chairman and supporting him in the leadership transition, Sadoun has to find ways to keep Publicis on track in a fast-changing industry, where increased digitalization created new competitors and new ways of working. While simultaneously dealing with the challenges of a global pandemic, Sadoun tries to find ways to make Publicis fit for the future and anticipate where the industry as headed.
- Copyright:
- 2021
Book Details
- Book Quality:
- Publisher Quality
- Publisher:
- Harvard Business Publishing
- Date of Addition:
- 05/02/22
- Copyrighted By:
- HBS
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.