Marketing Financial Services (Second Edition)
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- Synopsis
- Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
- Copyright:
- 1995
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 384 Pages
- ISBN-13:
- 9781136380228
- Related ISBNs:
- 9780750622479, 9781138150034, 9780080938318
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/24/22
- Copyrighted By:
- Mike Wright, Trevor Watkins
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Computers and Internet, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.
- Edited by:
- Christine Ennew