Offensive Marketing: An Action Guide To Gaining Competitive Advantage
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- Synopsis
- Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results. Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
- Copyright:
- 2003
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 414 Pages
- ISBN-13:
- 9781136375880
- Related ISBNs:
- 9780750674591, 9781138145085, 9780080473628
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/24/22
- Copyrighted By:
- Taylor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.