Advertising Account Planning: Planning and Managing an IMC Campaign (3)
By: and
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- Synopsis
- Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
- Copyright:
- 2015
Book Details
- Book Quality:
- Publisher Quality
- Book Size:
- 262 Pages
- ISBN-13:
- 9781317507420
- Related ISBNs:
- 9781315716589, 9780765640352, 9780765640369
- Publisher:
- Taylor and Francis
- Date of Addition:
- 05/26/22
- Copyrighted By:
- Taylor
- Adult content:
- No
- Language:
- English
- Has Image Descriptions:
- No
- Categories:
- Nonfiction, Business and Finance
- Submitted By:
- Bookshare Staff
- Usage Restrictions:
- This is a copyrighted book.