Strategic Management

By: Richard Lynch

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Synopsis: A time-tested book that not only explores the basic concepts of strategic management but also links them with new thinking and technologies. Strategic Management is a combination of well-established concepts coupled with new ideas and challenges. The book argues that both the rational approach and the creative approach to strategic management are essential to enable students and practising managers to develop effective strategies. The creative aspects remain a unique feature of this text. This textbook presents the practical issues and problems of strategic management so that the compromises and constraints of real organisations are considered. The text also aims to stimulate critical appraisal of the major theories among its readers and explores the application of strategic theory to new areas. Key Features:- • Over 50 case studies explaining the various concepts of strategic management from companies such as Pepsico and Unilever • Uses a two-model structure including the rational approach and the creative approach that provides a holistic view of the subject • Contains extensive coverage of international strategy issues and includes examples from the USA and Europe as well as China, India and Africa • Explores new topics such as the new thinking in strategic knowledge, entrepreneurship and globalisation, plus the continuing issues linked to sustainability and green strategy